Vázquez Martínez, Ulpiano José

Categoría: Colaborador Asociado - Doctor de la Facultad de Ciencias Económicas y Empresariales (ICADE), Departamento de Marketing

Ulpiano J. Vázquez holds a PhD from the Universidad Pontifiicia Comillas ICAI ICADE since 2016. He also acquired a MSc in Marketing and Sales at ESIC Business & Marketing School and a BSc at Universidad de Leon. Finally he also holds postgraduate courses about Innovation and Entrepreneurship at Massachusetts Institute of Technology and Empirics of Management at The London School of Economics and Political Science (LSE). He is a marketing Lecturer at Universidad Pontificia Comillas. He applies different teaching methodologies to foster student´s participation during the course such us business cases, discussions, or flipped classroom among others. He is regular Visiting Lecturer in other international institutions in Peru, Mexico, the USA and Lebanon. He has extensively researched about Gastronomy and Place Branding publishing in academic journals and participating in several international conferences. Before joining the academia in 2016, Dr. Vazquez worked for several companies and lived in multicultural environments and different countries such as Spain, the UK, France, and Peru. He can speak Spanish, English and French fluently.

Formación académica

Doctor/a, Universidad Pontificia Comillas.

Máster en Dirección de Marketing y Gestión Comercial, Escuela Superior de Gestión Comercial y Marketing - ESIC.

Licenciado en Investigación y Técnicas de Mercado, Universidad Rey Juan Carlos.

Diplomado en Ciencias Empresariales, Universidad de León.

Áreas de Investigación


Place Branding.

Consumer Behavior.

Experiencia docente
El profesor Ulpiano José Vázquez Martínez tiene un año de experiencia en esta Universidad, y en los últimos años ha impartido las siguientes asignaturas:
  • Dirección de Marketing

  • Consumer Behaviour

Experiencia profesional

Business and Marketing Consultant. Prisma.

Marketing Manager. Le Cordon Bleu..

Responsible for Marketing & Corporate Relations. ESIC Business & Marketing School..

Business Developer. ESIC Business & Marketing School..

Formación adicional

Innovation and Entrepreneurship. Massachusetts Institute of Technology.

Empirics of Management. The London School of Economics and Political Science (LSE).

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