Morales Mediano, Javier

Categoría: Colaborador Asistente de la Facultad de Ciencias Económicas y Empresariales (ICADE), Departamento de Marketing

Javier Morales Mediano holds a PhD from the University of West London (UK) since 2018. He is a permanent full-time Lecturer at the Universidad Pontificia Comillas, in the Marketing Department. He is also the coordinator of the DBA in Management and Technology. He regularly teaches Strategic and International Marketing and Marketing Analytics to undergraduate and master's degree students. He is used to apply different teaching methodologies (case discussions, simulations, flipped classrooms, etc.). He is also Visiting Lecturer in other international institutions. He has extensively researched about Customer Orientation and Highly Relational Services. He has published in several journals like Marketing Intelligence and Planning and the Journal of Business and Industrial Marketing and participated in several international conferences. Before joining the academia in 2014, Dr. Morales Mediano worked for many years in different companies from several sectors where he held both managerial and technical positions. He achieved substantial international experience in Latin America, the Middle East and Europe, and can speak Spanish, English, Italian, and Portuguese fluently. He also acquired an MBA at IESE Business School in 2007 and graduated with an MSc in Industrial Engineering in 2001.


Despacho: CD-500

Teléfono: 4582

Correo electrónico:

Perfil del investigador Twitter / LinkedIn

Formación académica

Máster in Business Administration (MBA), IESE Business School (Universidad de Navarra).

Ingeniero Industrial, Universidad de Alfonso X el Sabio.

Ingeniero Técnico Industrial, Universidad Pontificia Comillas.

Doctor/a en Economía, University of West Lodon de Reino Unido.

Áreas de Investigación

Customer Orientation of Services Employees.

Highly Relational Services.

Interfunctional Coordination.

Experiencia docente
El profesor Javier Morales Mediano tiene 5 años de experiencia en esta Universidad, y en los últimos años ha impartido las siguientes asignaturas:
  • Marketing Global

  • Dirección de Marketing

  • Marketing Analítico / Marketing Analytics

  • Trabajo de fin de Grado

  • Trabajo Fin de Grado

  • Trabajo Fin de Máster

  • Dirección Tesis DBA

  • Marketing Internacional / International Marketing

  • International Marketing

  • Marketing Management

Publicaciones Seleccionadas
  • J. Morales Mediano, J. L. Ruiz-Alba Robledo, Customer Orientation in Highly Relational Services. Marketing Intelligence & Planning. Vol. 38, nº 2, págs. 209-223, Junio 2019-Julio de 2019.. ISSN: 0263-4503. Repositorio:
  • J. Morales Mediano, J. L. Ruiz-Alba Robledo, I. Pazos Villas, R. Ayestarán, Customer Orientation in Family Business. European Journal of Family Business. Vol. 9, nº 1, págs. 21-28, Febrero 2019-Julio de 2019.. ISSN: 2444-877X. Repositorio:
  • J. L. Ruiz-Alba Robledo, R. Guesalaga, R. Ayestarán, J. Morales Mediano, Interfunctional coordination: the role of digitalization. Journal of Business and Industrial Marketing. Vol. 35, nº 3, págs. 404-419, Mayo 2019-Junio de 2019.. ISSN: 0885-8624. Repositorio:
  • J. Morales Mediano, J. L. Ruiz-Alba Robledo. . The Market Orientation and Customer Orientation Continuum: A Literature Review for Service Marketing. Págs. 1786-1794, Sevilla, 7 de junio de 2019.. ISBN/ISSN/Depósito Legal/Página Web: 978-84-09-11934-9. Repositorio:
  • J. Morales Mediano. Funds People. Cuando todo es cuestión de estar orientado al cliente. Madrid, febrero de 2019.. ISBN/ISSN/Depósito Legal/Página Web: Repositorio:
  • J. Morales Mediano, J. L. Ruiz-Alba Robledo, New perspective on customer orientation of service employees: a conceptual framework. Service Industries Journal. Págs. 1-17, Marzo de 2018.. ISSN: 0264-2069. Repositorio:
  • J. L. Ruiz-Alba Robledo, A. Soares, J. Morales Mediano, Servitization and co-opetition in the pharmaceutical distribution: back to Basics?. Universia Business Review. Nº 49, págs. 96-115, Primer Trimestre 2016.. ISSN: 1698-5117. Repositorio:
Experiencia profesional

2013-2014 General Manager / Shareholder Cervecería La Toná.

2012-2013 Deputy General Manager Leca Graphics.

2010-2012 Strategic Consulting Manager KPMG.

2007-2010 Strategic Consultant Europraxis.

2003-2005 Operations Engineer Grupo Antolin.

2002-2003 Logistics Engineer IVECO.

Acreditaciones externas

Certificación ANECA - Profesor Ayudante Doctor (15/01/2021)..

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