Díaz Carmona, Estela María

Categoría: Colaborador Asociado - Doctor de la Facultad de Ciencias Económicas y Empresariales, Departamento de Marketing

PhD and lecturer in economics and business administration; independent social researcher; animal advocate activist; NGO advisor, and humane educator. In 2004 she began her professional life working in non-profit organizations committed to animal rights, social justice, and environmental protection. Graduated in Law (Granda University), Estela holds a Master in Sustainability & Corporate Social Responsibility (UNED & UJI) and a Master in Research on Economic & Business Administration (Comillas Pontifical University). Her research is mainly focused on ethical and transformative consumption behavior, animal rights movement, food ethics (veganism and vegetarianism), animal-human relationships, gender, corporate social responsibility & sustainable lifestyles, topics on which she has conducted research, published reports and scientific journal papers and presented conference papers.


Correo electrónico: emdiazicade.comillas.edu

Formación académica

Máster Universitario en Investigación en Economía y Empresa, Universidad Pontificia Comillas.

Título Oficial de Máster Interuniversitario en Sostenibilidad y Responsabilidad Social Corporativa, Universidad Nacional de Educación a Distancia.

Licenciado en Derecho, Universidad de Granada.

Grupos de Investigación

Empresa, economía y sostenibilidad (E-SOST).

Áreas de Investigación

Consumer Behavior and Behavioral Economics.

Institutionalization and Power: Human-Animal relationships, Gender, New Social Movements.

Diffusion of Social Innovations and Transitions: Sustainable and Ethical Lifestyles.

Experiencia docente
La profesora Estela María Díaz Carmona tiene 3 años de experiencia en esta Universidad, y en los últimos años ha impartido las siguientes asignaturas:
  • Trabajo Fin de Máster

  • Contemporary Consumers /El Consumidor Hoy

  • Consumer Behaviour

  • Investigación de Mercados

  • Metodología de Investigación

Publicaciones Seleccionadas
  • E. M.ª Díaz Carmona, Defending Equality for Animals: The Antispeciesist Movement in Spain and the Spanish-Speaking World (IN PRESS), en M. Carretero (Coord.), Ó. Horta, Spanish Thinking about Animals (IN PRESS), págs. in press-in press, Michigan State University Press: MI. , Madrid, noviembre de 2018. ISBN: 0000000000000. Repositorio: http://hdl.handle.net/11531/16671.
  • E. M.ª Díaz Carmona, Predictive ethical consumption: the influences of gender in the intention of adopting ethical veganism . Journal of Consumer Ethics. Vol. 1, nº 2 , págs. 100-110, Abril 2017-Septiembre de 2017. ISSN: 2515-205X. Repositorio: http://hdl.handle.net/11531/27053.
  • E. M.ª Díaz Carmona, Emerging attitudes towards animals among Spanish university students (IN PRESS). Society and Animals. Vol. in press, nº in press , págs. in press-in press, Enero 2017-Marzo de 2017. ISSN: 1063-1119. Repositorio: http://hdl.handle.net/11531/16678.
  • E. M.ª Díaz Carmona, C. Valor Martínez, A. Merino de Diego, The Discourse of the Consumer Resistance Movement Adversarial and Prognostic Framings through the Lens of Power . Journal of Macromarketing. Vol. 37, nº 1 , págs. 72-84, Enero de 2017. ISSN: 0276-1467. Repositorio: http://hdl.handle.net/11531/16676.
  • E. M.ª Díaz Carmona, Animal Humanness, Animal Use, and Intention to Become Ethical Vegetarian or Ethical Vegan. Anthrozoos. Vol. 29, nº 1 , págs. 263-282, Febrero 2016-Abril de 2016. ISSN: 0892-7936. Repositorio: http://hdl.handle.net/11531/16677.
  • E. M.ª Díaz Carmona, Profile of the Vegan Animal Rights Activist in Spain. Revista Espanola de Investigaciones Sociologicas. Vol. 139, nº online , págs. 175-188, Abril 2012-Junio de 2012. ISSN: 0210-5233. Repositorio: http://hdl.handle.net/11531/16682.
  • E. M.ª Díaz Carmona, A. Merino de Diego, C. Valor Martínez, I. Carrero Bosch, M.ª P. Bilbao Calabuig, M.ª V. Labajo González, Why One Becomes a Responsible Consumer: The Creation and Maintenance of Responsible Consumption as a Self-Determined Personal Project. Human Ecology Review. Vol. 19, nº 2 , págs. 159-174, Noviembre 2011-Enero de 2012. ISSN: 1074-4827. Repositorio: http://hdl.handle.net/11531/16683.
  • E. M.ª Díaz Carmona, Monografía. Abanico de opciones para el ciudadano responsable; Artículo en el Dossier de Economistas Sin Fronteras: ¿Cambiar el mundo desde el consumo?. Participación en la Monografía o Dossier, vol. 2, págs. 5-7, MADRID, http://www.ecosfron.org/wp-content/uploads/Dossier-2-Trim-2-2011.pdf. Repositorio: http://hdl.handle.net/11531/16684.
Otras actividades relevantes


Research Scholarship - 2012/2013.


Faculty of Economics and Business Administration at Comillas Pontifical University (Madrid, Spain).

Research Scholarship - 2011/2012.


Faculty of Economics and Business Administration at Comillas Pontifical University (Madrid, Spain).

Collaboration Scholarship - 1996.


University of Granada (Madrid, Spain).

ERASMUS Foreign Program Scholarship - 1995.


Katholieke Universiteit te Leuven (Leuven, Belgium).

TECHNICAL REPORTS FOR NONPROFIT ORGANIZATIONS ______________________________________________________________________.

Impact of Vegetarian Guides on English Campus - 2014.

For Animal Equality.

Impact of Vegetarian Guides on Spanish Campus - 2015.

For Animal Equality.

Voters Profile and Voting Intention - 2015/2016.

For Partido Animalista contra el Maltrato Animal.

Voters Profile and Voting Intention - 2012/2013.

For Partido Animalista contra el Maltrato Animal.

Voters Profile and Voting Intention - 2010/2011.

For Partido Animalista contra el Maltrato Animal.

Experiencia profesional

TEACHING EXPERIENCES_____________________________________________________________________________________________________.

* Associate Professor · Ethical Consumer - 2018/Present.


Advanced Seminars. Teaching ethical consumption to undergraduates.

*Associate Professor · Contemporary Consumer - 2018/Present.

OFFICIAL MASTER'S DEGREE IN MARKETING. Faculty of Economics and Business Administration at Comillas Pontifical University through.

ICADE Business School (Madrid, Spain). Teaching consumer trends to graduates.

*Associate Professor· Consumer Behavior - 2017/Present.

ICADE BUSINESS SCHOOL. Marketing Department. Faculty of Economics and Business Administration at Comillas Pontifical University.

(Madrid, Spain). Teaching consumer behavior to undergraduates.

Associate Professor · Social Research Methodology - 2016/Present.

ICADE BUSINESS SCHOOL. Marketing Department. Faculty of Economics and Business Administration at Comillas Pontifical University (Madrid, Spain).Teaching social research methodology to undergraduates.

PROFESSIONAL MEMBERSHIPS AND OTHER PROFESIONAL EXPERIENCE________________________________________________________.

*Market Researcher and Consultant - 2017.

Soluciones Integrales de Investigación de Mercados (SEIM).

Investigating market activity; analysing market data and statistics; assessing future trends; and coordinating research projects.

*Member of the Business, Economy and Sustainability (E-SOST) Research Group - 2010/Present.

ICADE BUSINESS SCHOOL. Faculty of Economics and Business Administration at Comillas Pontifical University (Madrid, Spain).Created in.

2010 to address the problem of sustainability management from an economical, social and environmental standpoint. E-SOST have.

completed over 25 projects and published 150 papers for national and international journals.

*Member of AIUDA - 2010/Present.

INTER-UNIVERSITY ASSOCIATION FOR THE DEFENSE OF ANIMALS (Madrid, Spain). Based in the Institute of Philosophy of the Spanish.

National Research Council (CSIC) some of its objectives are: promoting or conducting research projects, reports or publications; and.

organizing, conducting or sponsoring academic, scientific or dissemination meetings.

*Member of the Alexandreia Research Group - 2012/Present.

EXTREMADURA UNIVERSITY (Spain). A multidisciplinar research group composed of twenty-six researchers from national and international.

universities and based at the University of Extremadura (Spain). The main areas of research include: animal and environmental protection.

from an educational perspective; society and education; and education in values.

*Reviewer for Prisma Social - 2013/Present.

PRISMA SOCIAL is a peer-reviewed scientific journal focused on social phenomena.

*Member of the International Network and for Cultural and Social Studies on Vegetarianism and Veganism and Regional Editor for Cultural.

and Social Studies on Vegetarianism and Veganism - 2015/Present.


*Strategy Advisor for PACMA - 2014/Present.

ANIMALIST PARTY AGAINST THE MALTREATMENT OF ANIMALS (PACMA) (Madrid, Spain) . Develop strategic thinking for PACMA, a.

Spanish Political Party, based in Madrid that works for animal rights, environmental protection and social justice.

*Strategy Advisor for Animal Equality - 2014/Present.

ANIMAL EQUALITY (AE) (Madrid, Spain). Develop strategic thinking for AE, an international nonprofit organisation that advocates for.

animals by conducting undercover investigations as well as grassroots, legal, and corporate outreach efforts.

*Strategy Advisor for Animal Charity Evaluators - 2014.

ANIMAL CHARITY EVALUATORS (ACE) (California, USA). Develop strategic thinking for ACE a nonprofit organisation located in United.

States of America and focused on finding and promoting effective animal rights campaigns.

*Analyst for Corpo.

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